explorePrivacy Policy
Last updated: March 25, 2026
Introduction
Welcome to Shudh Desi Fashion, operated by Gangaram Enterprises, having its registered office at SB-28, Siddharth Complex, RC Dutt Road, Alkapuri, Vadodara-390007. We are committed to safeguarding your personal data and ensuring your privacy is protected in compliance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.
By accessing or using our website, you agree to the terms of this Privacy Policy and consent to the collection and use of your information in accordance with this policy.
Information We Collect
We may collect various types of information to provide and improve our services. This includes personal information such as your name, email address, phone number, and shipping or billing address when you register, place an order, or interact with our website. We may also collect financial information required to process payments; however, such sensitive payment details are processed securely through trusted third-party payment gateways, and we do not store your card or banking information on our servers.
Additionally, we may collect technical data such as your IP address, browser type, device information, and browsing behavior through cookies and similar technologies. In certain cases, we may process sensitive personal data in compliance with applicable laws and with appropriate safeguards.
Purpose of Data Collection
The information we collect is used to provide a seamless and personalized shopping experience. This includes processing and fulfilling your orders, managing your account, providing customer support, sending order updates, and improving our website’s functionality and services. We may also use your information to send promotional communications, offers, or updates, but only where we have obtained your consent or where permitted under applicable law.
Consent
By using our website and providing your information, you consent to the collection, storage, and processing of your personal data for the purposes outlined in this Privacy Policy. Your consent is considered free, specific, informed, and unambiguous. You have the right to withdraw your consent at any time by contacting us; however, this may affect your ability to use certain services on our website.
Sharing and Disclosure of Information
We respect your privacy and do not sell your personal data to third parties. However, we may share your information with trusted service providers such as logistics partners for order delivery, payment gateway providers for secure transaction processing, and technology or analytics partners to improve our services. We may also disclose your information if required by law, regulation, or legal process, or to protect our legal rights.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When your data is no longer required, we take reasonable steps to securely delete or anonymize it in accordance with applicable laws.
Your Rights
In accordance with Indian data protection laws, you have the right to access your personal data, request corrections to inaccurate or incomplete information, and request the deletion of your data. You also have the right to withdraw consent and to raise grievances regarding the handling of your personal data. We are committed to addressing such requests in a timely manner.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, analyze website traffic, and personalize content. Cookies help us understand user preferences and improve our services. You can control or disable cookies through your browser settings; however, doing so may affect certain functionalities of the website.
Data Security
We implement reasonable security practices and procedures to protect your personal data against unauthorized access, misuse, loss, or disclosure. These measures include secure servers, encryption technologies such as SSL, and restricted access to sensitive information. While we strive to protect your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children without verifiable parental consent. If we become aware that such data has been collected, we will take appropriate steps to delete it.
Third-Party Links
Data Breach Notification
In the event of a data breach that affects your personal data, we will take appropriate steps to notify you and relevant authorities as required under applicable laws. We will also take necessary actions to mitigate any potential harm.
Grievance Officer
In accordance with the Information Technology Act, 2000 and applicable rules, we have appointed a Grievance Officer to address your concerns regarding data privacy.
Name: Sanjay Agrawal
Email: [email protected]
Address: SB-28, Siddharth Complex, RC Dutt Road, Alkapuri, Vadodara-390007
We will endeavor to respond to your concerns within a reasonable timeframe.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page along with the updated date. We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may contact us at:
📧 Email: [email protected]
📍 Address: SB-28, Siddharth Complex, RC Dutt Road, Alkapuri, Vadodara-390007